Living in Napier

Napier is a large place in Hawke's Bay, New Zealand, home to 66,400 people. Of the 29 household profiles on Nestlyzer, its strongest are early retirees (top 5%, #15 of 350), rural value seekers (top 29%, #164 of 578), retired couples (top 48%, #159 of 337).

Residents66,400
Density– per km²
Area– km²
Hub airport271 km (Wellington International)
Nearest city of 100k+210 km
Within 30 km219,100 people
Sea coast3 km
Climate typeOceanic (Cfb)
Terrain around itabout 0 m, height range 80 m
Nearest major riverNgaruroro, 7.9 km
Main railway line2.9 km
Distance to Wellington270 km
Within 10 km80,090 people
LandscapeNew Zealand, Polynesia
Winter daylight14 h 58 min, sunset 8:40

See Napier on the map

Open in Nestlyzer

Good to know about Napier

How Napier ranks

Scores run 0 to 100 against every municipality in New Zealand. Ranks count only the places that pass each profile's minimums, so the totals differ by profile. Regional overview: population, geography and modelled indicators for costs, schools and safety.

ProfileScoreIn New ZealandIn Hawke's Bay
Young family51#221 of 423#1 of 12Map
Low-income household46#170 of 295#3 of 11Map
Low-income family55#179 of 241#2 of 9Map
Single parent55#136 of 167#2 of 8Map
Pensioner couple72#159 of 337#2 of 11Map
Single pensioner68#192 of 337#2 of 11Map
Early retiree73#15 of 350#1 of 11Map
Single professionalnot ranked: below the minimum for regional access–Map
Young professionalnot ranked: below the minimum for commute–Map
DINKSnot ranked: below the minimum for regional access–Map
Remote worker63#137 of 195#2 of 8Map
Commuternot ranked: below the minimum for commute–Map
Car-free householdnot ranked: below the minimum for commute–Map
Studentnot ranked: below the minimum for campus–Map
First-home buyer30#182 of 241#2 of 9Map
Budget-constrained mover52#207 of 410#2 of 13Map
Urban lifestyle seekernot ranked: below the minimum for regional access–Map
Expat professional25#131 of 195#2 of 8Map
Healthcare-first mover50#246 of 337#2 of 11Map
Nature-focused household55#283 of 578#4 of 15Map
Cross-border commuter39#328 of 546#2 of 15Map
Outdoor and mountain lover47#272 of 546#6 of 15Map
Rural value seeker55#164 of 578#2 of 15Map
High-net-worth mover68#67 of 546#2 of 15Map
Lottery winner45#269 of 630#2 of 19Map
Climate-resilient relocation55#364 of 410#10 of 13Map
Coastal living71#235 of 395#1 of 13Map
Business owner15#264 of 410#2 of 13Map
Digital nativenot ranked: below the minimum for regional access–Map

Strengths and trade-offs

  • Services nearby (people within 10 km: shops, doctors, cafes, transport)100
  • Sea or lake shore99
  • Climate (mild and sunny: climate class and winter daylight)79
  • Lifestyle and amenities74
  • Flat land (terrain relief)73
  • Foundation73
  • One-day truck radius (residents within 300 km, across borders)58
  • Universities in town (universities and universities of applied sciences within 10 km)57
  • Climate exposure (estimate: coastal and river flooding, heat; 100 = low)55
  • University-town character (universities relative to the people nearby)54
  • Jobs and economy48
  • Affordability45
  • Green space45
  • Education and family45
  • Mountains and water (terrain relief, lakes and the sea nearby)43
  • City scale (people within 10 km: big-city life, transit, scenes)30
  • Freight access (motorway, rail, port)28
  • Market reach (residents within 100 km, across borders)27
  • Home market (residents of the same country within 150 km)26
  • Mobility and connectivity0
  • Port access (major sea or inland port)0
  • Chemical park nearby (sites with pipeline links)0
  • Financial centre (banking and capital markets) within commuting distance0
  • Commodity-trading or gold hub within commuting distance0
  • Crypto hub within commuting distance0
  • Wealth-management centre within commuting distance0

Nearby

Data: Eurostat GISCO LAU 2024; locations EDJNet LAU centres; airports OurAirports; coastline Natural Earth. Updated 2026-10-31. Rankings are decision aids, not advice.